Sir John Mayers the Spy Outed by Facebook
In the past few days, Sir John Mayers, the soon-to-be head of MI6, the British Secret Service 'Spy' Unit, was outed 'big style' by his wife, an avid Facebook user. Apparently, and I have to go on media reports here because his Facebook page was taken down, his wife listed private information on her Facebook page. This included the address of their London residency, the address of her in-laws and photographs of their children. On Monday (6 July 2009), I was listening to LBC radio and the morning presenter Nick Ferrari. Now, I really cannot repeat what he called Lady Mayers just ...
Excel at Customer Service
Arrrgghhh! I hate being on the receiving end of bad customer services! Why oh why would a company go to all the trouble, never mind cost, of getting a customer to sign on the dotted line and then treat them like an unwelcome surprise guest? How Not To Do It For the past two weeks, I have been trying to get my bank to return my calls and give me information that I need that will help me to grow my business. Although I do not take this personally and see it indicative of a large business treating its customers badly, this ...
Digital Britain 2009 - A Growing UK Online Audience
In the House of Commons (London), the Labour Culture Secretary Ben Bradshaw (16 June 2009) announced a plan of how the UK will develop and grow the digital landscape. This report affects all homes and businesses with or without broadband and will impact revenue generation in the future. Currently on the list of developed nations, the UK does not have the highest broadband speeds and we are beginning to fall behind other less developed countries. Worse still, there are many communities in the UK without any access to broadband at all. This is made worse because ISPs (Internet Service Providers) are ...
Marketing Blind - How To Fail at Growing Your Business
Marketing Blind is an ideal way to fail at growing your business and throw your marketing budget down the drain. Many businesses consider marketing to be an additional task that they just don't have time for. Cold calls and a couple of ads in a local newspaper or a trade magazine are easy to fit in but anything else can be considered to be a big hassle. After all, if you use your expertise to provide great services and/or products - marketing isn't really your job is it? Actually, if you do not have someone to outsource your marketing to, it is ...
Anticipating the Changing Needs of the Marketplace
It is a difficult predicament when the products and services that you successfully sold in the past suddenly become unwanted by your target market. Many businesses keep doing the same thing but the needs of their customers have somehow changed. This is a problem if you do not notice what is going on around you. A booming market can disguise the fact that your share of the market is in fact in decline if you only measure your success by the revenue that your business generates. If you have a desire to grow your business you must measure how well you ...
Overcoming Barriers to Business Growth
As an entrepreneur, I am sure that you have already realised that success is not a given and that consistent ‘action’ is essential to drive your business forward. It takes more than good luck to acquire new customers, sell more to existing customers, increase your profits or successfully introduce new products or services to the market. Growing in a Competitive Economy There are many businesses relish the challenge of growing businesses in a competitive economy and will capitalise on opportunities that come their way. However, it stands to reason that a large proportion of entrepreneurs have found the current economy difficult (and ...
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Marketing Blind - How To Fail at Growing Your Business
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Target Audience Definition
Many businesses find it quite difficult to clearly state who their customers (current...
Guerrilla Marketing Philosophy
The main obstacles to successful marketing include a lack of commitment, a poor understanding...
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Sir John Mayers the Spy Outed by Facebook
In the past few days, Sir John Mayers, the soon-to-be head of MI6, the British Secret...
Digital Britain 2009 - A Growing UK Online Audience
In the House of Commons (London), the Labour Culture Secretary Ben Bradshaw (16 June...
Opt In Email Marketing
Some businesses think that it is more important to have a bigger mailing list when...
Read More Posts From This CategoryBusiness Builder
Excel at Customer Service
Arrrgghhh! I hate being on the receiving end of bad customer services! Why oh why would a company go to all the trouble, never mind cost, of getting a customer to sign on the dotted line and then treat them like an unwelcome surprise guest? How Not To Do It For the past two weeks, I have been trying to get my bank to return my calls and give me... [Read more of this review]
Selling Benefits Versus Features
Many business start ups are based on a hobby or because friends and family have said ‘someone will pay good money for that!’ It makes sense to follow your dreams demonstrating your passion and hobbies are often a good way to start. But, just because you, your friends and family love the idea, it really doesn’t mean that everyone else will... [Read more of this review]
Anticipating the Changing Needs of the Marketplace
It is a difficult predicament when the products and services that you successfully sold in the past suddenly become unwanted by your target market. Many businesses keep doing the same thing but the needs of their customers have somehow changed. This is a problem if you do not notice what is going on around you. A booming market can disguise the... [Read more of this review]
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