Free Online Tools
April 16, 2009 by Lydia Edwards
Filed under Online Marketing
The web is a resource that is under utilised by many businesses. It is fair to assume that many businesses in general could make more use of the web to grow their businesses.
Technology is at the heart of guerrilla marketing as it creates a level playing field and allows entrepreneurs to flourish by defining a niche, automating processes and offering products to a targeted and segmented audience.
21st Century OnlineIn the twenty first century there are so many cost effective or free options available. Apart from an online brochure, the web allows you to create a relationship with customers/clients, to communicate with them on a regular basis, build a bond of trust and emphasise your expertise.
The advent blogs, podcasts, forums, multi-media and social networking for business purposes and despite the size of your business, you can demonstrate your business acumen to a worldwide audience if you wish.
Cost of entry is low – at minimum you need an internet connection and then you can either learn how to create your own website using various tools yourself or outsource the tasks to someone else. If an ecommerce website is needed, then companies such as BT Tradespace and free online classifieds offer free web space to sell products online.
Top five free online tool categories:
- Sell online (free) – BT Tradespace, Free Classifieds
- Social Networking – Facebook, LinkedIn, Twitter
- Non Hosted Blogs – Blogger.com, Wordpress.com
- Online Video/User Generated Content (UGC) – YouTube
- Podcasts – Audacity Recording Software
