Free Marketing Audit

REVEALED!  The Top 10 Secrets to Kickstart Your Marketing

The Guerrilla Marketing Manifesto Situational Analysis Tool incudes a wealth of information.  It is imperative to review your marketing activity so that you are aware of how you got to where you are now and then establish what your next steps will be. The aim is to make sure that you do not waste money on marketing to the wrong people. 

Sign up to receive your marketing audit tool to learn:

1. How to define the market place within which you operate and how this affects everything that you do. Is it a mature market, growing or in decline? 
2. How to identify the right message and media to use, measure growth, research your competitors and develop a strategy to implement your marketing objectives. 
3. How to ensure that your niche is not too narrow to restrict opportunities and not too large to be seen as a ‘Jack of all Trades’. 
4. How to identify whether there is a demonstrated need for your product/service in the markets that you operate. 
5. The key elements required to undertake your own market research and why it is needed. 
6. How political, environmental, social, technological, economical and legal factors can affect your business. 
7. Why it is crucial to recognise the difference between a customer (the purchaser but not the end user), the influencer (influences the purchaser) and the consumer who uses the product/service but may not have purchased it. 
8. How to grow profits by leveraging your time and re-purposing products and services. 
9. How the concept of added value such as good customer service and guarantees plus the ability to describe customer benefits will add to your bottom line. 
10. About the critical success factors (the deal breaker) that a customer might be looking for before they even consider buying from you.

 

Lydia Edwards
Certified Guerrilla Marketing Coach & Niche Strategist
Founder - Entrepreneur Marketing Academy